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The University of Mount Saint Vincent is a private Catholic university in New York City. Founded in 1847 by the Sisters of Charity of New York as an academy for women, the school became a degree-granting institution in 1911 and changed its name to the College of Mount Saint Vincent. Earlier this year, the college transitioned to university status, which also shifted its initials to UMSV.
Mount Saint Vincent is a top institution for social mobility, with a community that’s strongly committed to inclusivity and student support, both academically and personally. Its campus sits in an enviable location right on the shores of the Hudson River, which gives this warm, welcoming school a serene backdrop for study and self-discovery.
Newly minted as a university, UMSV needed a fresh identity and brand platform to match, so Ologie partnered with the university to strengthen its overall visibility and positioning as it embarked on its new era.
What emerged from our collaboration was a striking and intentional brand platform called “All Ways Forward.” This theme served as a call toward progress, open-mindedness, adaptability, and embracing change — urging students to see movement, no matter what direction, as positive progress.
Deeply inspired by the neighboring river, the main message of the “All Ways Forward” platform was that the best paths are sometimes the most unexpected ones, where you discover something new and exciting about who you truly are. UMSV encourages students to dig deep, try new things, and take risks, because in doing so, they might just reveal the path they were intended for all along.
RIVER INSPIRED GRAPHIC ELEMENTS
ARCH INSPIRED GRAPHIC ELEMENTS
With subtle visual nods to the campus’s elegant arched architecture and the ripples of the Hudson River, the resulting creative was a powerful homage to each student’s journey — and to Mount Saint Vincent’s own journey from women’s school, to college, to university. It was also a reminder of how our paths tend to lead us to the destination we’re meant for, as long as we always move forward.
